Brightstar has announced it is investing £50 million into its UK business, which will include a new-state-of-the-art UK advanced fulfilment centre.
The new centre will remain in Crewe, where the UK arm of the Brightstar is based, with its operations relocated to the purpose-built centre.
This move will secure Crewe as the UK and European hub of Brightstar’s business, where 700 employees are based.
Brightstar claims the investment will underpin its growth in the UK for the next decade.
The new centre will be equipped with the latest operations technology, advanced AI fulfilment automation and other cutting-edge systems.
Brightstar has also confirmed it will open two new dedicated ‘centre of excellence’ call centre’s in the area.
Although Brightstar has not yet confirmed a date of when the move will take place.
Commenting on the announcement Brightstar CEO Rod Millar said: “As Brightstar today, and previously 20:20 Mobile, we have a long history of commitment and investment in Crewe.
“Brightstar’s £50m investment in technology, a state-of-the-art fulfilment centre and new call centres not only reaffirms our commitment to Crewe, but also secures Brightstar’s position as the leading provider of integrated services to the mobile industry in the UK.”
Brightstar UK executive vice president Gerry O’Keeffe added: “It’s a huge boost to Crewe and the North-West and demonstrates our commitment to the region and the specialist knowledge our teams have developed within the area.”
Minister for investment Gerry Grimstone has called the move a “boost” for the area and the UK.
“It’s great to see businesses like these expanding and setting up here, leveraging the UK’s skilled workforce and capabilities to springboard into Europe and the rest of the world.”
Earlier this year Brightstar acquired a majority stake in smartphone and tablet repairer WeFix.
Brightstar specialises in offering integrated services to the mobile industry and works with a range of operators, MVNOs and smartphone manufacturers, plus the financial services sector.
