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Andrew Morley exits Motorola after seven years

Michael Garwood
April 15, 2014

Motorola UK and Ireland VP general manager pursuing “other opportunities” in the mobile industry 

Motorola UK and Ireland general manager Andrew Morley has left the business after more than seven years.

Morley, who left the American manufacturer yesterday (April 14) joined Motorola back in June 2007 as Vice President International Marketing based in Singapore, before returning to the UK.

Motorola Mobility general manger of European operators Nick Muir is to take up the position on an interim basis until a successor is found.

Morley insisted the decision to leave was his own – and was “in no way” related to the impending sale of Motorola to Chinese firm Lenovo, who agreed to pay owners Google $1.7 billion for the firm in February.

Prior to joining Motorola, Morley held roles as European Marketing Director at Ford (1992-2000),  Marketing Director for BSKYB (2000-2005), Chief Commercial Officer at Cable & Wireless (2005-2006) and Group Marketing Director at the Harrods Group.

He says he is keen to remain in the telecom industry and has been offered an MD role at a ‘mobile associated business’ as well as European marketing director role , but declined to reveal the identity of either.

‘I’ve decided to leave Google Motorola,” said Morley. “It’s been great working for a company like Google, but after seven years it feels like the right time to do something new. Seven years at one place is quite a long time.”

“I have a couple of opportunities, and haven’t decided which one to take just yet. One is an MD position for a mobile related business in the UK and the other is for a European marketing director position. I’m not going to rush in to anything.”

For the next six weeks Morley will be volunteering at the homeless shelter, Watford New Hope Trust, in a move he says will help him “put everything in perspective” before taking up a new role.

“I agreed yesterday afternoon to work in a homeless shelter for the next six weeks. I will work with them on everything, including volunteering, helping them with their marketing and look at their fundraising. It’s completely voluntary and will help me put my feet back on the ground. It’s been on my mind for the past few months and something I want to do.”

Out on top 

Morley added the Moto G handset, launched in November last year, now accounts for six-per cent of the UK smartphone market, quoting figures from Gartner.

The device was the biggest selling smartphone purchased through online retailer Amazon over the Christmas period.




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