Mystery Shopper is getting bored with his iOS and Android devices and fancies a change but is not too sure about Windows Phone. Can the retailers help with our Window shopping and find a deal to match?
6: Carphone Warehouse
Product range – 5/5
Product knowledge – 0/5
Airtime knowledge – 0/5
Questioning ability – 0/5
Sales ability – 0/5
Shop appearance – 5/5
Total – 10/30
5: Three
Product range – 5/5
Product knowledge – 3/5
Airtime knowledge – 4/5
Questioning ability – 1/5
Sales ability – 2/5
Shop appearance – 4/5
Total – 19/30
=3: Vodafone
Product range – 4/5
Product knowledge – 4/5
Airtime knowledge – 3/5
Questioning ability – 2/5
Sales ability – 4/5
Shop appearance – 3/5
Total – 20/30
=3: Phones 4u
Product range – 4/5
Product knowledge – 2/5
Airtime knowledge – 3/5
Questioning ability – 3/5
Sales ability – 4/5
Shop appearance – 4/5
Total – 20/30
2: EE
Product range – 3/5
Product knowledge – 4/5
Airtime knowledge – 4/5
Questioning ability – 5/5
Sales ability – 4/5
Shop appearance – 3/5
Total – 23/30
1: O2
Product range – 4/5
Product knowledge – 4/5
Airtime knowledge – 4/5
Questioning ability – 4/5
Sales ability – 4/5
Shop appearance – 4/5
Total – 24/30
Summary
Windows Phone has a problem if customers are going in to stores and being talked out of buying the product.
It was clear that many of the retailers had no real idea of what benefits a Windows Phone could bring.
There was also a lack of enthusiasm for the product although this may have been down to a poorer understanding of Windows Phone.
More work needs to be done if Windows Phone is to get above the 10 per cent market share it currently holds.
Full article in Mobile News issue 563 (May 5, 2014).
To subscribe to Mobile News click here
For information on downloading the digital copy of Mobile News for free on your mobile or tablet click here