Mystery Shopper: Stockport

5: 3

Product range – 3/5
Product knowledge – 0/5
Airtime knowledge – 0/5
Questioning ability – 3/5
Sales ability – 2/5
Shop appearance – 4/5
Total – 12/30

4: Vodafone

Product range – 3/5
Product knowledge – 0/5
Airtime knowledge – 0/5
Questioning ability – 3/5
Sales ability – 2/5
Shop appearance – 5/5
Total – 13/30

3: Phones 4U

Product range – 3/5
Product knowledge – 0/5
Airtime knowledge – 0/5
Questioning ability – 4/5
Sales ability – 3/5
Shop appearance – 5/5
Total – 15/30

2: Orange

Product range – 3/5
Product knowledge – 1/5
Airtime knowledge – 0/5
Questioning ability – 5/5
Sales ability – 2/5
Shop appearance – 5/5
Total – 16/30

1: T-Mobile

Product range – 3/5
Product knowledge – 2/5
Airtime knowledge – 1/5
Questioning ability – 5/5
Sales ability – 4/5
Shop appearance – 5/5
Total – 20/30

Summary

A very disappointing experience, with not a single store actually storing any kind of anti-virus software on its premises.

The use of mobile anti-virus software does not seem to be a focus for retailers at present (perhaps there is no margin in it), despite the increase in smartphone purchases which are effectively mini PCs.

All stores were pretty much on a par, except T-Mobile due to being given proper recommendations with the names of three actual anti-virus software packages available, along with good customer service.

Full review in Mobile News issue 451 (November 2, 2009).

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