Onecom powers new Everton Mobile service targeting fan connections

Onecom is providing the network access and operating infrastructure behind Everton Mobile, a new club-branded SIM-only service launched by Sport Telecoms. 

The service offers Everton supporters a choice of O2 or Vodafone coverage, with monthly plans starting at £15. Everton will receive ongoing income linked to supporter take-up, although the partners have declined to disclose the commercial terms or subscriber targets.

Sport Telecoms launched in 2025 by the leadership team behind Connect Digital Communications, manages SIM supply and billing, with a dedicated UK-based customer support team. It said customers contract directly with Everton Mobile, supported by Sport Telecoms.

Onecom acts as operating partner, supplying network access, provisioning and back-office infrastructure. Sport Telecoms focuses on managing the club partnership and supporter experience.

The company said the arrangement gives Everton a commercial return without upfront costs or an operational burden.

“We don’t disclose specific terms, but the model is designed to give the club an ongoing income linked to supporter take-up,” Sport Telecoms said.

Direct sales

Sales will initially run through Everton’s own channels. Sport Telecoms did not announce a role for independent dealers or confirm further club partnerships, saying Everton Mobile had its “full focus and resource”.

The company also declined to publish first-year connection targets, saying success would be measured by take-up, customer satisfaction and retention, alongside value delivered to supporters and the club.

Connect’s track record includes servicing more than 100,000 individual connections, according to the company.

Three tariffs

Everton Mobile’s Essential plan costs £15 a month for 25GB of UK data and unlimited UK calls and texts. The £20 Plus plan includes unlimited UK data, calls and texts. Both operate on 30-day rolling agreements.

Ultimate costs £25 a month on a 24-month agreement, adding 35GB of EU roaming data to unlimited UK data, calls and texts.

The plans include opportunities to win club prizes, ranging from stadium tours to signed shirts. Ultimate subscribers can also enter draws for match tickets, premium experiences and calls with players from Everton’s men’s and women’s teams.

Eligible Ultimate customers signing up by October 25 will receive a complimentary Forever Blue+ membership for the 2027/28 season, beginning in June 2027. Existing season ticket members for that season will instead receive a Season Ticket+ upgrade.

Everton chief revenue officer Aaron Duckmanton said: “The thinking behind Everton Mobile was simple: this is a service all supporters have a need for so how can we give them more value from it as Evertonians?”

He said the proposition combined network choice with opportunities and experiences that bring supporters closer to the club.

Customers can retain their existing handset and transfer their mobile number when switching.