Yahoo! appoints new director

Yahoo! has appointed a new category director for technology and telecoms for UK and Ireland.

Caroline Finch joins the company and is tasked with building and maintaining relationships with senior clients within the technology and telecommunications sectors.

Finch previously worked at Vonage as marketing director.

Yahoo! UK and Ireland managing director and vice president of sales Mark Rabe said: “We are delighted to have Caroline on board. Her experience will bring valuable skills and expertise to Yahoo!. In particular, having spent time on the client side she will bring insight into the challenges and issues faced by our clients and their agencies.

“This hire is also a strategic move for Yahoo!. It demonstrates our continued focus on customer satisfaction and commitment to shaping our business around the needs of our clients.”

Finch added: “I am thrilled to be joining the commercial development team.When I was at Vonage, I sat across the table from many Yahoos as ‘the client’. Now, I am looking forward to bringing a client’s perspective to the commercial development process and helping Yahoo’s tech and telecoms advertisers achieve their goals.”