Mystery Shopper: Reading

Mystery Shopper is thinking about getting a 3G tablet. What is available, and what data plans are worth considering?

Product range – 2/5
Product knowledge – 2/5
Airtime knowledge – 3/5
Questioning ability – 2/5
Sales ability – 1/5
Shop appearance – 3/5
Total – 13/30

4: O2

Product range – 3/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 3/5
Sales ability – 2/5
Shop appearance – 3/5
Total – 19/30

3: Carphone Warehouse

Product range – 4/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 2/5
Sales ability – 3/5
Shop appearance – 4/5
Total – 19/30

2: PC World

Product range – 4/5
Product knowledge – 5/5
Airtime knowledge – 3/5
Questioning ability – 4/5
Sales ability – 5/5
Shop appearance – 4/5
Total – 25/30

1: Orange

Product range – 3/5
Product knowledge – 4/5
Airtime knowledge – 5/5
Questioning ability – 4/5
Sales ability – 5/5
Shop appearance – 5/5
Total – 26/30

Summary

Vodafone was the biggest disappointment. Its staff just didn’t seem to care; despite looking like it could do with the trade.

O2 was lacklustre too, although it had been heaving by comparison. The Marmite reaction from consumers to the iPad should have given stores an opportunity to make the Streak a viable alternative. Both Carphone and O2 gave poor demo of it. PC World and Orange were
clear leaders. The quality of the iPad conversation and demo in PC World was something O2 and Carphone should look emulate when talking of the Streak. But Sam’s people skills and sales ability in Orange shone.