Mystery Shopper: Cheltenham

Mystery Shopper wants a cheap SIM-only contract, as he only wants to receive calls, but his current handset is locked. Should he unlock and what is the best deal?

5: O2

Product range – 5/5
Product knowledge – 1/5
Airtime knowledge – 5/5
Questioning ability – 2/5
Sales ability – 2/5
Shop appearance – 5/5 
Total – 20/30

4: Three

Product range – 4/5
Product knowledge – 1/5
Airtime knowledge – 5/5
Questioning ability – 3/5
Sales ability – 5/5
Shop appearance – 4/5
Total – 22/30

=2: Vodafone

Product range – 5/5
Product knowledge – 1/5
Airtime knowledge – 5/5
Questioning ability – 4/5
Sales ability – 4/5
Shop appearance – 5/5
Total – 24/30

=2: Orange

Product range – 5/5
Product knowledge – 1/5
Airtime knowledge – 5/5
Questioning ability – 3/5
Sales ability – 5/5
Shop appearance – 5/5
Total – 24/30

1: Carphone Warehouse

Product range – 5/5
Product knowledge – 1/5
Airtime knowledge – 5/5
Questioning ability – 5/5
Sales ability – 5/5
Shop appearance – 5/5
Total – 26/30

Full article in Mobile News issue 510 (March 26, 2012).

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This mystery shop was conducted by infinite, a leading field marketing provider specialising in the technology and FMCG sectors. To find out how infinite can support your brand please visit www.infinitegroup.co.uk.