Mystery Shopper: Leicester

Mystery Shopper is traveling in Europe for a couple of months and wants the best package for calling the UK. What is available and who will offer the best rates?

5: Orange

Product range – 5/5
Product knowledge – 1/5
Airtime knowledge – 3/5
Questioning ability – 1/5
Sales ability – 1/5
Shop appearance – 5/5 
Total – 16/30

=3: Carphone Warehouse

Product range – 5/5
Product knowledge – 1/5
Airtime knowledge – 1/5
Questioning ability – 3/5
Sales ability – 2/5
Shop appearance – 5/5
Total – 17/30

=3: Three

Product range – 5/5
Product knowledge – 1/5
Airtime knowledge – 1/5
Questioning ability – 3/5
Sales ability – 2/5
Shop appearance – 5/5
Total – 17/30

2: O2

Product range – 5/5
Product knowledge – 1/5
Airtime knowledge – 5/5
Questioning ability – 4/5
Sales ability – 5/5
Shop appearance – 5/5
Total – 25/30

1: Vodafone

Product range – 5/5
Product knowledge – 1/5
Airtime knowledge – 5/5
Questioning ability – 5/5
Sales ability – 5/5
Shop appearance – 5/5
Total – 26/30

Summary

Vodafone walked away with top prize this time. The stores visited offered more or less the same prices, but Vodafone had the best range of packages, starting from £10.

Ravi was so enthusiastic and ran through the standard prices and the Freedom packages with ease.

Orange, O2 and the Three Store all recommended buying a SIM while abroad. However, once I informed Dipa at O2 that I didn’t want to go down this route, she  was informative and helpful.

At Orange, Carphone Warehouse and Three I had to wait a long time to get the relevant information.

Full article in Mobile News issue 513 (May 7, 2012).

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This mystery shop was conducted by infinite, a leading field marketing provider specialising in the technology and FMCG sectors. To find out how infinite can support your brand please visit www.infinitegroup.co.uk.