Mystery Shopper: Coventry

Mystery Shopper is going to Ukraine to watch Euro 2012 and wants to find the best deal for calling, texting and browsing the internet. Who will offer the best package?

5: O2

Product range – 5/5
Product knowledge – 1/5
Airtime knowledge – 0/5
Questioning ability – 1/5
Sales ability – 1/5
Shop appearance – 5/5 
Total – 13/30

4: Orange

Product range – 5/5
Product knowledge – 4/5
Airtime knowledge – 3/5
Questioning ability – 1/5
Sales ability – 3/5
Shop appearance – 5/5
Total – 21/30

3: Carphone Warehouse

Product range – 5/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 5/5
Sales ability – 5/5
Shop appearance – 5/5
Total – 26/30

2: Three

Product range – 4/5
Product knowledge – 4/5
Airtime knowledge – 4/5
Questioning ability – 5/5
Sales ability – 5/5
Shop appearance – 5/5
Total – 27/30

1: Vodafone

Product range – 5/5
Product knowledge – 5/5
Airtime knowledge – 5/5
Questioning ability – 5/5
Sales ability – 5/5
Shop appearance – 4/5
Total – 29/30

Summary

I was surprised by the lack of pricing knowledge in the 02 store as Carphone were able to give me 02 pricing. The long wait in the Orange store was disappointing. Three were able to find me information and explained it clearly.

However, Ben at Vodafone came top this week, purely for the time he gave me and the enthusiasm he showed. He explained everything in easy-to-understand terms and was as interested as me to find out the pricing. This store is definitely worth a visit for the great customer service.

Full article in Mobile News issue 516 (June 18, 2012).

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