Envirofone takes phone trade-ins into Richer Sounds stores

Envirofone has partnered with Richer Sounds to let shoppers trade in unwanted phones and tablets for an immediate discount on TVs and audio equipment at the specialist audio-visual retailer.

The service has launched in six stores, with a nationwide rollout across 50 stores planned. A date for the wider launch has yet to be announced

]Customers can bring their devices into a participating store, where they are tested and valued. The agreed value is then applied immediately as a discount against their purchase, allowing shoppers to put an old iPhone towards a new television or audio system.

Broken phones and tablets are also accepted. Trade-in valuations match those available directly through Envirofone’s website, with the valuation confirmed in store.

The partnership gives Envirofone another route to source used devices while offering Richer Sounds customers a way to reduce the cost of purchases without selling their technology privately.

Suitable devices collected through the scheme will be refurbished and returned to circulation, according to the companies.

Envirofone director Sam Hargreaves said: “Partnering with Richer Sounds is an exciting opportunity to bring the benefits of technology trade-in directly to the high street.”

Richer Sounds deputy operations director Phil Marrow said: “Working with Envirofone means we can offer customers a convenient way to trade in unwanted technology and put that value towards something they’ll really enjoy.”

Hargreaves also indicated that further retail partnerships are in the pipeline, although details have yet to be disclosed.