Mystery Shopper: Northampton

Mystery Shopper is looking for a phone on contract for his daughter. It should cost no more than £25 per month and she shouldn’t be able to go over this limit

5: O2

Product range – 5/5
Product knowledge – 4/5
Airtime knowledge – 4/5
Questioning ability – 1/5
Sales ability – 2/5
Shop appearance – 5/5 
Total – 21/30

=3: Orange

Product range – 5/5
Product knowledge – 5/5
Airtime knowledge – 5/5
Questioning ability – 4/5
Sales ability – 2/5
Shop appearance – 4/5
Total – 25/30

=3: Vodafone

Product range – 4/5
Product knowledge – 5/5
Airtime knowledge – 5/5
Questioning ability – 4/5
Sales ability – 3/5
Shop appearance – 4/5
Total – 25/30

2: Carphone Warehouse

Product range – 5/5
Product knowledge – 5/5
Airtime knowledge – 4/5
Questioning ability – 3/5
Sales ability – 4/5
Shop appearance – 5/5
Total – 26/30

1: Three

Product range – 4/5
Product knowledge – 5/5
Airtime knowledge – 5/5
Questioning ability – 4/5
Sales ability – 5/5
Shop appearance – 5/5
Total – 28/30

Summary

The Three store walked away with first prize this time. Not only was it a great store visit, but Mike was also able to offer me an enforced limit on the account. None of the other stores were able to offer this.

Victoria at Carphone Warehouse made some good recommendations, but she didn’t demonstrate any of the handsets she had mentioned.

Orange and Vodafone were let down by the packages they had to offer, neither of which limited usage.

While polite, Luke at O2 didn’t give me accurate advice.

Full article in Mobile News issue 506 (January 30, 2011).

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