Everything Everwhere confirms new brand

Operator to retain T-Mobile and Orange alongside new brand launching later this year

Everything Everywhere has confirmed it plans to launch a new brand later this year, while retaining the Orange and T-Mobile brands.

An Everything Everywhere spokesperson said: “Everything Everywhere confirms that we are planning to launch a new brand in the UK later this year.

“This new brand will sit alongside our existing brands Orange and T-Mobile. we will reveal more information on our exciting plans in due course.”

The statement appears to support reports earlier this year that EE was planning to launch an “Everything Everywhere 4G” brand.