SE and 3 extend Spotify deal

Sony Ericsson and 3UK have unveiled the final phase of their Spotify promotion with the launch of www.sonyericsson.com/musiceverywhere.

The website contains a selection of personal playlists from a range of artists from The Stereophonics, Keane and Ellie Goulding to The Courteeners and Mumford & Sons. The artists have collaborated to provide a playlist of songs inspired by recent journeys they took.

The campaign was created to support the partnership between 3 and Spotify that gives customers buying the Sony Ericsson Xperia X10 or Vivaz two months free of Spotify Premium. Other campaign elements include a series of print adverts, along with a competition on 3 and Sony Ericsson Twitter site, giving consumers the chance to win a trip to a concert or festival of their choice.

Visitors to 3 stores over the May Bank Holiday also have the chance to win a music themed holiday to New York y receiving a demo of the X10 ir Vivaz and entering the draw.

3 UK and Ireland marketing manager at Sony Ericsson UK Natasha Blest said: “We’re really excited to be rolling out the final phase of this campaign on such significant handsets. The Xperia X10 is the first in a family of phones to deliver a constant user experience where communication truly becomes entertainment.”