Qualcomm signs multi-year partnership with Manchester United

The strategic partnership will see Qualcomm aim to enhance mobile connectivity at Old Trafford 

Qualcomm has signed a multi-year global strategic partnership with Manchester United.

The strategic arrangement between the semi conductor company and Premier League giants Manchester United will feature Qualcomm’s Snapdragon brand.

On top of this, Qualcomm will look to work with the club in a bid to improve mobile connectivity at Old Trafford.

Qualcomm provides chipsets with its Snapdragon products for a number of smartphones, PCs, gaming devices, connected cars and wearables.

“We look forward to showcasing Snapdragon to Manchester United fans everywhere and joining the new era of technology innovation at Old Trafford,” said Qualcomm technologies SVP and CMO Don McGuire.

Earlier this year Qualcomm signed a similar partnership with Formula 1 team Ferrari.