Genesis hawks Microsoft CRM 4.0

Mobile data solutions provider Genesis Communications has launched Microsoft Dynamics Customer Relationship Management (CRM) 4.0 as a hosted service available on mobile devices.

Users of the service will be able to sign up to a monthly contract and access their CRM portal from PCs, laptops and handheld devices, to access customer information at any location.

Genesis product marketing director Mark Seemann said: "CRM 4.0 is a fantastic tool. For smaller companies, purchasing CRM outright is too large an investment.

"Signing up to a hosted solution is the perfect way to implement CRM for the first time.

"Businesses can deliver targeted communications and distinguish between high and low value customers, but without a costly initial investment or the requirement for a large server – ideal for sales people on the road."