Just like Dr Who, our Mystery Caller undergoes a transformation at the end of each series, registering new SIM cards with the networks. Just how welcome a welcome will he receive in call centre land, plus what services and tariffs will be explained and of????r?

Our Mystery Shopper headed to the historical streets of Cambridge looking for a great-looking phone that didnt compromise on features

O2 has blown millions on developing the awful Millennium Dome into a world-class entertainment venue. But what good will it do the networks core business?MaryLou Costa reports on more than a simple branding exercise

Hes been in mobile for 20 years, but Phone City owner Akif Sadique has been forced to prepare a back-up plan should his dealership foldPaul Withers investigates

UK prepay manufacturer Fly Mobile has built its brand abroad, keeping tabs on its home market from afar. Now, it claims, the time is right to return home.MaryLou Costa talks to the Fly guys

Under-25s have plenty of disposable income to spend on new handsets, but what is the industry doing to safely promote sales in this market segment?Steve Gold investigates

Hugh Symons Telecom is a different beast from its Carphone-owned namesake and is playing the distribution game according to new rulesJames Blackman talks convergence with MD Hugh Roper

Uplands Mobiles latest store opening puts the spotlight firmly on business connections, but MD Paul Hooper wont turn anyones money awayPaul Withers enjoys a day beside the seaside

As independent retailers fight to survive, its nice to see a success story. Despite a lack of support from T-Mobile, Walk and Talk Mobile has carved itself a nice little niche.MaryLou Costa gets a taste of east London life.

Dealers have been battered by the networks this year, but Fonehouse MD Clive Bayley reckons his new green initiative will help reach new markets Paul Withers catches the bus to Walworth