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Cutting Room: Three no longer the runt of the litter

Following the celebration of its 10-year anniversary, Samantha Tomaszczyk argues Three has gone from a network with a number of teething problems to one that is now considered a major player in the market

  • Staff Reporter
  • 8 April 2013
  • Comment

Cutting Room: MWC – size is not everything

This year’s Mobile World Congress may have been the biggest one yet, but Michael Garwood believes it was also one of the weakest in recent memory

  • Staff Reporter
  • 11 March 2013
  • Comment

Cutting Room: Why do manufacturers shun MWC?

The annual trade show is set to attract record numbers this year, but Paul Withers says the buzz around possible new handset releases has lessened

  • Staff Reporter
  • 25 February 2013
  • Comment

Cutting Room: when CEOs think they are rock stars

Company bosses are going all-out to impress audiences with their charismatic approach to product launches, but as Ian White argues, it doesn’t always work out for the best

  • Staff Reporter
  • 11 February 2013
  • Comment

Cutting Room: Confusion around EE store closures

As EE announces of the closure of 78 of its retail stores by April, Chris Donkin looks at how ‘tackling duplication’ may effect staff and the brand’s reputation

  • Staff Reporter
  • 28 January 2013
  • Comment

Cutting Room: HTC admits its marketing failings

As HTC admits it hasn’t spent enough on marketing to push the brand, Ian White looks at how the manufacturer has failed to take advantage of the failings of some of its rivals

  • Staff Reporter
  • 15 January 2013
  • Comment

Cutting Room: curtain falls on another tough year

The challenging economy has continued to bite but despite this, it has not all been doom and gloom. Paul Withers takes a look back at the big stores from this year

  • Staff Reporter
  • 17 December 2012
  • Comment

Business Watch: the imperfect science of predicting the future

Dominic White looks back at his predictions for 2012 and gives a brief insight into what he can see happening next year

  • Staff Reporter
  • 17 December 2012
  • Comment

O2 innovation could be win-win for it and for us

The operator has a great opportunity to make itself known in the public sector at a time when departments are looking to boost productivity on a reduced budget

  • Staff Reporter
  • 4 December 2012
  • Comment

Cutting Room: embrace change in order to flourish

Chris Donkin says Mobile News’s Beyond Mobile conference emphasised how important it is for dealers to stay ahead of the curve and add value in order to be successful

  • Staff Reporter
  • 3 December 2012
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