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Cutting Room: EE scores with a Wembley experience

You can’t miss the operator’s branding in and around the national stadium. Paul Withers argues that with hundreds of thousands visiting the venue this year, EE has pulled off a masterstroke

  • Staff Reporter
  • 22 April 2014
  • Comment

Cutting Room: Operators have to innovate to survive

With Three becoming the first network to make calls to 0800 numbers free, Paul Withers argues the networks must come up with additional services to stop revenues declining further

  • Staff Reporter
  • 26 March 2014
  • Comment

Cutting Room: Record MWC sets Samsung challenge

Samsung stole the headlines by unveiling the Galaxy S5 but with a number of other device launches at the show, competition promises to be just as fierce as ever this year

  • Staff Reporter
  • 10 March 2014
  • Comment

Cutting Room: Mobile World Congress is alive and well

After a barren couple of years, MWC is set to get it mojo back as most of the handset manufacturers ready big product launches

  • Staff Reporter
  • 24 February 2014
  • Comment

Motorola – a high price for Lenovo to pay

Samantha Tomaszczyk looks at Lenovo’s cut-price acquisition of Motorola for £1.7 million, and questions some of the logic behind it

  • Staff Reporter
  • 11 February 2014
  • Comment

Cutting Room: UK is slow on the uptake of new tech

The hot topic this year is the emergence of wearable technology, but the UK market appears reluctant to embrace it thus far. Samantha Tomaszczyk looks at the reasons why

  • Staff Reporter
  • 29 January 2014
  • Comment

Cutting Room: BlackBerry accelerates back to the past

BlackBerry reported losses of $4.4bn and sold just 1.9 million smartphones – the majority of which ran BlackBerry 7. Paul Withers argues BlackBerry 10 has been a failure and the only way the business can survive is if it concentrates solely on services

  • Staff Reporter
  • 14 January 2014
  • Comment

Cutting Room: Putting the shine back in the LG brand

The manufacturer’s UK and Ireland head of mobile Andrew Coughlin said it will double marketing spend next year. Paul Withers discusses why it is vital LG sticks by this promise for it to achieve its aims

  • Staff Reporter
  • 2 December 2013
  • Comment

‘4G can change the way we live and do business’

In a special guest article, O2 business director Ben Dowd explains the opportunities 4G brings and how it can dramatically change our lives

  • Staff Reporter
  • 5 November 2013
  • Comment

Cutting Room: How long can Apple keep selling old tech?

Samantha Tomaszczyk says offering older model to budget-conscious consumers rather than developing a new mid-tier proposition is risky, and questions if the manufacturer can get away with this for much longer

  • Staff Reporter
  • 4 November 2013
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