Juice has teamed up with Tesco to supply the retailer with its “own label” products and packaging as part of plans to drive out single-use plastic in retail.
The accessories manufacturer is aiming to encourage more retailers and brands to follow suit.
It follows an announcement last month that Juice has removed all single-use packaging from its products.
This deal with Tesco sees the retailer selling its range of products with packaging manufactured by Juice, but personalised for Tesco.
Juice CEO Jolyon Bennett said: “We want to help retailers that currently make their own label ranges to remove single-use plastic from these too – we will even help our competitors remove their plastic and paper based packaging.”
