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Mitchinson says consumer loyalty will be increasingly tied to the operating system and not hardware, with the mass introduction of 4G adding a level of differentiation in a market in need of change
Heywood reckons the challenge for service providers this year will be to converge services and develop ones that offer a hassle-free experience that people expect
Mills says BlackBerry’s long-term future will depend on the success experienced by BB10, and that the success of Windows 8 will determine how well Microsoft Surface sells
Differentiation will become increasingly key this year, according to Gordon, who also expects further consolidation in the channel
Stanford thinks manufacturers will soon be able to offer consumers a more connected experience but for that be fulfilled, content must work seamlessly across all device screens
Sheppard reckons more investment in new sites and upgrades will see an improvement in the overall service provided, while new tariffs catering for data-hungry consumers using 4G will transform the market
Boden reckons 4G will dominate this year, as businesses find more ways of making the best of the technology, with dealers playing a key role in conveying these benefits to them
This year will be a case of ‘survival of the fittest’, according to Hassell, while mobile accessory sales will continue to grow as consumers demand more from their devices
Leonard says the market will need to act collectively to ensure 4G is a success, while consolidation in the dealer market will continue
Dowd believes the success of SMEs will be crucial to the UK’s economic recovery, with bigger firms key in helping smaller ones reach their full potential