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Dealers attack 3
Dealers claimed 3 account managers advised them to take on a cashback model based on 40 per cent customer redemption rates up to two years ago.
One London dealer told Mobile News after implementing the model and unexpectedly experiencing 90 per cent redemption, his 3 account manager advised him to make his terms and conditions more stringent.
Chatterbox.com, which still owes around £1 million to customers, received a business proposal from 3 using the 40 per cent redemption figure.