Mystery Shopper: Preston

5: O2

Product range – 3/5
Product knowledge – 2/5
Airtime knowledge – 1/5
Questioning ability – 1/5
Sales ability – 1/5
Shop appearance – 4/5
Total – 12/30

4: Carphone Warehouse

Product range – 5/5
Product knowledge – 1/5
Airtime knowledge – 3/5
Questioning ability – 2/5
Sales ability – 2/5
Shop appearance – 5/5
Total – 18/30

3: Phones 4U

Product range – 3/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 3/5
Sales ability – 3/5
Shop appearance – 5/5
Total – 20/30

2: Orange

Product range – 5/5
Product knowledge – 5/5
Airtime knowledge – 4/5
Questioning ability – 4/5
Sales ability – 5/5
Shop appearance – 5/5
Total – 28/30

1: Vodafone

Product range – 5/5
Product knowledge – 5/5
Airtime knowledge – 5/5
Questioning ability – 4/5
Sales ability – 5/5
Shop appearance – 5/5
Total – 29/30

Summary

Even though Carphone did have the best product range, with the lilac colour exclusive, this did not make up for the great customer service I received from the Vodafone and Orange stores.

Both Phill at Vodafone and Daniella at Orange were extremely professional in their approach giving a level of service that gets recommended to family and friends. Vodafone offered better value for money on the actual tariff which just pipped Orange to the winner’s line.

Full review in Mobile News issue 450 (October 19, 2009).

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