Mystery Shopper: Kingston

Mystery Shopper has bought into the iPhone 5 hype and wants something that looks and acts like one, but without the Apple branding, on a £30 a month contract 

5: T-Mobile

Product range – 3/5
Product knowledge – 2/5
Airtime knowledge – 2/5
Questioning ability – 4/5
Sales ability – 2/5
Shop appearance – 5/5
Total –18/30

4: Vodafone

Product range – 4/5
Product knowledge – 5/5
Airtime knowledge – 2/5
Questioning ability – 3/5
Sales ability – 3/5
Shop appearance – 5/5
Total – 22/30

3: Orange

Product range – 4/5
Product knowledge – 3/5
Airtime knowledge – 5/5
Questioning ability – 4/5
Sales ability – 3/5
Shop appearance – 4/5
Total – 23/30

2: O2

Product range – 4/5
Product knowledge – 3/5
Airtime knowledge – 5/5
Questioning ability – 3/5
Sales ability – 4/5
Shop appearance – 5/5
Total – 24/30

1: Three

Product range – 3/5
Product knowledge – 5/5
Airtime knowledge – 5/5
Questioning ability – 5/5
Sales ability – 4/5
Shop appearance – 3/5
Total – 25/30

Summary

It was disappointing to see how limited the handset options were – Vodafone was the only store to offer me anything not made by Samsung.

Unfortunately, a lack of a demonstration and a strange pitch for Nokia Maps, rather than its features, spoiled her chances.

Three and O2 could easily have tied for first but the extra care with a live demo won the day for Three.

Rahima at Orange wasted a lot of time trying to sell me an iPhone, despite my protests while at T-Mobile Randip, perhaps inadvertently, told me their offering would soon be out of date.

Full article in Mobile News issue 524 (October 8, 2012).

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