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Cellhire has appointed Vodafone account manager James Kellock as channel manager as part of a programme to hit £20 million in revenue in the financial year to the end of April 2020.
Cellhire UK managing director Matt Bennett said that the company expects reseller sales to add £2 million to revenue targets.
In the last nine months, it has succeeded in signing up 25 new resellers and notched up 17,000 new connections, with total resellers now numbering 60.
Kellock was principle partner manager for two years. Prior to Vodafone, he was an O2 channel business manager from 2012 to 2017.
Cellhire’s turnover was £21 million over the 2017-18 financial year.
Bennett said: “We want to work with a close group of partners to grow reseller revenue by £2 million in the next 12 months.