Motivations to be more environmentally friendly and the cost of living crisis are key reasons for consumers wanting to buy refurbished

Consumers also continue to remain brand loyal when choosing new handsets

The MVNO reported sales of refurbished handsets was up 77pc YoY during Black Friday 2021

Refurbished phones are on the rise, but there’s no industry standard for grading. Should one be set?

Apple iPhone claimed six out of ten UK spots 

The advert is part of the retailer’s plans to build the brand 

Staff increases ‘across the board’ in marketing, operations and warehouse

After 2019 acquisition, firm’s plan to ramp up mobile presence continues expansion from IT roots

Findings from CCS Insight also shows a trend towards online smartphone purchases