AO World acquired online retailer Mobile Phones Direct in December 2018
Online electronics and appliances retailer AO has launched a website dedicated to its mobile offering.
The website, which has been launched today (August 8) will feature an extensive choice of handsets from a number of vendors with plans available through the big four operators.
AO Mobile is run by
Mobile Phones Direct, who originally set up as a high-street dealer
MPD were acquired by AO
World in December last year, as the retailer identified a gap in its
wide portfolio of electronics.
AO founder and chief
executive John Roberts has hailed the launch as a “gamechanger for
“Customers tell us
that they find buying mobile and connectivity complicated. From
today, we’re making it easy to choose what’s best for them with
easy-to-understand pricing and fantastic service.
“We can make it
cheaper because AO Mobile customers don’t have to pay for hundreds of
high-street stores with thousands of sales staff.”
Some of the deals
include the Samsung A10 on a Vodafone tariff for £24 per month, the
Huawei P30 Lite for £29 through EE, or an exclusive O2 deal for the
Samsung Galaxy S10 for £55 per month with 120GB of data.
This month AO Mobile
customers can also receive a digital reward card that comes with £250
pre-loaded to spend online at AO.com.