O2 has rebranded its 377 high street stores with England Rugby’s red rose ahead of the World Cup later this month. The move has seen the ‘O’ in the mobile operator’s logo replaced by a red rose on store fronts. This will be returned to its original state once the tournament finishes on October 31.

Operator has been MVNO’s network partner in the UK for the past six years

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Operator replacing the ‘O’ on their 377 store fronts in England as part of its sponsorship of the team