Subscribe For Free

Vodafone partners increase connections by 20 per cent

Mobile News
November 14, 2011

Vodafone says partners have increased connection based growth and overall revenue by 20 per cent in 12 months

Vodafone partners have increased both their connection based growth and overall revenue contribution by 20 per cent and reduced overall churn by 1 per cent in the year since its partner program was launched on December 1 2010, the operator says.

Vodafone head of partner services Tony Bailey said Vodafone was “winning” against its rivals in the indirect channel and paid tribute to its partners – particularly those in the platinum and gold categories which he said were now responsible for a “large proportion of One Net and One Net Express sales.

“We have been port positive for the whole year , we know we are winning against our competition. What we have done over the past year is a credit to our partners,” Bailey said.

Bailey said the positive aspects across the business was thanks to the large amount of training Vodafone provides its partners as well as the open communication it enjoyed.

The operator provides the channel with a dedicated customer service based team at a call centre in Didsbury, near Manchester which has been described as “positive” by partners.

Bailey also pointed to 14 quarterly boards held by Vodafone – meetings where partners are able to meet the operator and discuss channel issues.

He said in total 140 platinum, gold and silver partner had attended the meetings over the last 12 months and it had become a “fantastic forum” for Vodafone to gain feedback.

Unified comms vital moving forward

Bailey said Vodafone was keen to build on the success it has enjoyed over the last 12 months and that moving into the unified communication space would be vital to the channel moving forward.

He said Vodafone would move to introduce a scheme called ‘implementation partnering’ where partners would be able to use their existing fixed line, networking and IP skills to deliver Vodafone One Net.

Currently Vodafone carries out solution design, site surveys and the installation of One Net products but moving forward dealers will have the option to carry these things themselves.

Bailey said some gold and platinum partners are currently carrying out their own solution design as a result of a trial currently being carried out has and there are now plans to extend this to others in the new year.

“As a result of feedback from our partner board sessions a lot of our partners already have fixed line, networking and IP skills, are are asking us if they can do this,” Bailey said.

“We are running implementation trials as we call it, that trial will end towards the end of this fiscal year and our plan would then be to roll it out to other partners. The result of this would be a better end to end partner experience.”

Share this article