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Price to join Shebang’s B2B franchise attack

Mobile News
January 17, 2011

Tanny Price quits Brightstar for return to B2B airtime with Shebang

Brightstar Europe marketing director Tanny Price has quit to join distributor Shebang as managing director of its new B2B division.

The move will see Price, who moved from UK managing director to European marketing director at the Brightstar/Tech Data joint venture in October, rejoin the B2B airtime sector after more than two years out.

Shebang managing director Iain Humphrey has reorganised the Daventry firm’s focus and structure in recent months, canning a sizeable Tesco supply deal, striking up with Asda in turn, purchasing the JAG retail chain, adding to its airtime supply and setting out an ambitious franchising plan.

Humphrey is to impose a new group structure, in which its distribution, retail, B2B and software divisions will sit.

Price has been handed charge of Shebang’s B2B ‘Purple Partnership’ franchise programme, which opens to the dealer market next month and which Humphrey has said in these pages already will have “the best front-end of any franchise programme on the market, just as it already has the best back-end.”

Humphrey told Mobile News: “Tanny has a high profile in the B2B airtime market. It is where she made her reputation, and a part of the market that has missed her in the past two years. It is a measure of our ambition for the programme that she has agreed to join.”

Humphrey continued: “Our franchise scheme will offer dealers the very best marketing support, commercial package and back-end logistics. It will enable them to focus on delivering a quality community-based service for our airtime partners.”

Price was unavailable for comment.

Brightstar Europe president Rod Millar refused to comment.

Price was with airtime distributor Avenir Telecom for 11 years, its managing director for four, before a move to Vodafone UK’s enterprise division was curtailed by a legal dispute with her old employer. She joined Brightstar Europe in June 2009.

Shebang is now running 120 retail outlets under the Go Mobile brand, of which around 50 are franchises inherited from JAG. It expects 200 sites by the end of the year, alongside a number of large B2B franchises, and also Orange-branded sites.

Shebang has direct airtime contracts in place with Vodafone, Orange, T-Mobile and Three. It is understood to be working with O2 on certain distribution supply too.

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