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Outsourcery, Welcomm and Daisy fortify O2 channel

Michael Garwood
November 24, 2010

Daisy and Outsourcery sign ‘strategic’ partner deals with O2, as major B2B dealer Welcomm buys rival dealer CDM to pass 40,000 base

O2 moved quickly last week to add unified communications providers Daisy Group and Outsourcery to its roster of elite partners, and was buoyed also when key dealer Welcomm snapped up rival CDM Global for an undiclosed fee.

Daisy Group is inducted as an O2 Centre of Excellence partner following its £27 million purchase of SpiriTel. Daisy Group will establish a standalone O2 sales team.

It can sell O2 airtime and products to customers directly, and via the dealer relationships held by its airtime distributor businesses Anglia Telecom and Fone Logistics.

Daisy Group’s purchase of SpiriTel, which has 40,000 O2 connections, puts O2 on a even footing with Vodafone within its portfolio and managed base, direct and indirect.

Meanwhile, O2 has joined Outsourcery’s InPartnership channel programme, Mobile News understands. O2 joins Nokia in the top tier of the programme.

The arrangement allows O2 to sell Outsourcery’s hosted product portfolio via its direct and indirect channels to its SME customer base.

Also, Outsourcery will sell O2’s broadband products to its own SME customers, via its dealer channels.

Ousourcery expects to have six strategic partners by year-end. O2 refused to comment. Outsourcery was unavailable.

Also, Centre of Excellence dealer Welcomm’s purchase adds 2,500 O2 connections to its base, and sees it now manage in excess of 40,000 lines.

The deal follows Welcomm’s purchase of 5,000 lines from Northamptonshire-based Centre of Excellence dealer Dialect last November.

Welcomm chairman and founder Chris Stanton  told Mobile News he expects to take over the customer base of another Midlands dealership before Christmas, and has earmarked a further two acquisitions during 2011.

Stanton said he wants businesses already taking revenue share from O2.

Stanton said: “O2 approved the acquisition and transferral of CDM Global’s base. The ARPU on the base is very good, its biggest customer is a local authority, and we are now a way down the line with another company, which will boost our base by a further 3,000. The deal will see us also take on some of its staff and its premisses.”

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