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O2 to provide £7m additional support for partners in 2011

Paul Withers
December 15, 2010

Operator investing increased support to win high value customers and enhance the experience for them

O2 is to invest an additional £7 million into its partner channel in a move it said would consolidate its position in the SME market.

O2 said at its recent partner conference the investment will be offered across systems and is aimed at providing its partner channel with the ability to offer a high level of service to customers, with the remainder on incremental investment for delivering an improved customer experience.

O2 head of partners Maggie Kennedy said: “Our channel partners have had a fantastic year and are critical to the success of O2. This additional investment we are announcing will enable them to continue to bring high value, low churn business to O2. We have always invested a lot in supporting the partner channel and have seen such great results in 2010.”

O2 business sales director Ben Dowd said: “We recognise that we need to enable and support our partners in doing this and this is why we are investing so heavily in them. Key to our success has been a constant dialogue with partners where we have listened to their feedback. This has enabled us to have a joined up approach to this and we continue to learn from the best practice across all partners.”

At the partner conference O2 also shared its plans for 2011, including its network investment plans. O2 recently told Mobile News in issue 477 that it’s infrastructure spend will increase by 25 per cent next year, having put down more than £1 million per day through 2010.

In addition, the partner of the year awards were also announced. The winners were:

  • Centre of Excellence Partner of the Year – Aerial Telephones
  • Data Centre of Excellence Partner of the Year – Livvys
  • Distributor Centre of Excellence Partner of the Year – Fone Logistics (Anglia Telecom)
  • Customer Service Partner of the Year – Vivio

Aerial Telephones managing director Paul Davis said: “The conference was a great opportunity to engage with senior stakeholders of O2 and have an early view of O2’s plans for 2011. As we go into 2011 planning for our business it is vital that these events give us the insight needed.”

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