Mobile recycling firm ShP has signed a multi-million pound deal to partner Middle Eastern retail chain Emax to launch the first ever mobile phone recycling service to the region.
ShP, the consumer brand of mobile phone recycling business Mopay.co.uk, will launch ‘Cash for Mobiles’ in all Emax ‘big box. electronics stores serving the UAE, Saudi Arabia, Kuwait, Oman, Qatar and Bahrain.
Customers can hand in old phones to be assessed and exchanged for cash. The phones are then recycled by ShP with working phones refurbished and sent to developing nations. Non-working phones are recycled in line with the WEEE Directive.
ShP co-founder Simon Walsh said: “Our expansion into the Middle East proves there is a huge demand for global mobile phone recycling and as the UK’s first mobile phone recycler we are in prime position to roll out our tried and tested business model worldwide.
“We plan to recycle three million mobiles a year in the Middle East by 2013 which will dramatically reduce electronic wastage and greatly assist communication in developing nations with old phones being put to use.”