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Mainline and Midland to sell T-Mobile airtime

Paul Withers
August 3, 2010

Everything Everywhere joint venture opens up new T-Mobile portfolio to solus distributors Mainline and Midland

Orange solus distributors Mainline Digital Communications and Midland Distribution are expected to be allowed to resell T-Mobile airtime products.

Both Mainline and Midland are part-owned by Orange UK, whose Everything Everywhere joint venture with T-Mobile now enables the distributor pair to sell T-Mobile also.

The pair are in discussions to sell T-Mobile. They will join HSC, T-Mobile’s only airtime distribution partner at present.

T-Mobile UK sales manager for independent partners John Fannon said: “We are in talks with both. They are well-known and well-respected distributors. They have been restricted historically to sell Orange only, but the joint venture changes that, and it makes sense for us to bring them in if they can add sales.

“It is the same approach for any firm that has traditionally sold just one of the brands to consider opportunities for them to sell the other.”

Mainline managing director Andrew Boden (pictured left) said: “This is an incremental opportunity for us. We don’t want our Orange sales to be replaced by T-Mobile sales. We’re looking to grow the size of the business, and add T-Mobile sales on top of the Orange sales we’re already doing.”

Midland Distribution sales manager Peter Liley (pictured right)  said: “It will give us the opportunity for incremental business; we do not intend for it to affect our Orange sales.”
Orange has a 35 per cent stake in both Mainline and Midland, Mobile News understands.

Meanwhile, Mainline has appointed Nigel Garnham into the newly created role of business development director. The role has been established to shape and deliver on the company’s strategy to explore and exploit new business opportunities.

Garnham spent 13 years at Fujitsu Telecommunications where he held the positions of director of multimedia products and services and more recently head of proposition development.

Mainline managing director Andrew Boden said: “We’re beefing up the top team here because we are aware of a number of significant and strategic opportunities for the business. These opportunities need specific focus.

“Nigel brings a wealth of experience from the technology and telecoms sectors which can be put to very good use, helping us to take Mainline into new parts of the market and to develop new product sets.

“We anticipate that as soon as later this year we will have a number of new propositions which will present substantial margin-making opportunities to our existing dealers and new resellers alike.”

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