Telefónica O2 Germany and Telmap will provide complete turn-by-turn navigation with live traffic information on mobile phones.
The navigation solution powered by Telmap is a search, mapping and navigation solution including real-time, turn-by-turn in-car navigation with 3D maps and clear voice instructions pronouncing street names, live traffic reports with alternative route options and a dedicated guidance mode for pedestrians.
The solution is server-based so route data and the required maps and content are not stored on the device but automatically downloaded from a server on a per need basis.
Telefónica O2 Germany CEO René Schuster said: “Thanks to Telmap, navigation on the mobile device has become extremely simple. “Users do not have to take care of troublesome and expensive upgrades of their comprehensive mapping material anymore. In addition, there is no need to use several different devices any longer.”
Telmap CEO Oren Nissim said: “This is a clear statement by a leading Tier 1 Operator on the importance of LBS as well as the active role Operators will play in the LBS arena. Telmap will continue to empower Operators to offer rich and competitive location solutions that are fully integrated with the Operators strategy and infrastructure as part of their core services.”
The service is available for all consumers from the end of March. O2 will embed the application on all GPS-enabled devices.