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GER: Lebara enters Germany

Mobile News
January 14, 2010


Ethnic MVNO Lebara has sealed a deal with Deutsche Telekom to run off the T-Mobile network in Germany, further expanding its European reach.

Lebara announced its leap into the German market on today (January 14) and will launch its service within a week. It will distribute its SIM cards through a number of high street retailers and petrol stations including Esso, Jet Agip, OMV, West Falen. Its first mobile retailer will be The Phone House, Carphone Warehouse’s European operation.

Lebara now operates in seven markets including Australia, Denmark, The Netherlands, Switzerland, Spain, UK and now Germany.

Lebara chief operations officer Tim Wort said the German market would suit the brand because it is heavily focussed on prepay connections and has a large ethnic and migrant community.

Wort said: “Germany is a very substantial market. It is the largest single market in Europe and has the largest ethnic and migrant population in Europe also.

“The prepay market still leads heavily in Germany and the timing to launch in to that market is right now because Germany is showing good signs of growth in prepay.

Germany continues to see an influx of people from Eastern Europe.

“Our brand has proved to show great leadership in the ethnic MVNO market, so now is a good time to enter the largest European country.”

“We are pleased to announce the agreement with Germany’s biggest network operator, which shows our commitment to building strong relationships with key networks. It’s no surprise that building the relationship with key MNOs is fundamental to our success.”

Wort said its Australian operations, which launched in March last year, has been very successful in gaining customer numbers. Lebara has appointed a managing director for the Australian market, Warren Hardy,.

Lebara has over 2 million active customers globally.


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