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Fonehouse aims to double store count

Paul Withers
April 28, 2011

Retailer is interviewing five perspective franchisees a week as it looks to increase shop numbers to 100 over the next 12 months

Fonehouse is aiming to double its franchise store count to over 100 within the next 12 months.

It reckons it is still on target to have 170 stores by the end of 2012, up from its current 50.

The organisation is interviewing five perspective franchisees a week and has 20 people now interested in joining. Ten store openings are possible in the coming weeks.

Fonehouse managing director Clive Bayley (pictured) said in February he was expecting to open a further 120 stores by the end of 2012. A major store revamp of Fonehouse’s shop portfolio was revealed in Channel 4 documentary Mary Portas: Secret Shopper.

Bayley said: “There is strong interest from people who want to open as a Fonehouse franchisee. The focus is still on quality over quantity. We are still confident of adding 30 stores by the end of this year. Our target of 170 stores by the end of 2012 is achievable.”

Meanwhile, Fonehouse has appointed Ghlas Ferguson as head of retail. He joins from book retailer Waterstone’s, where he was most recently retail operations project manager.

Ferguson will run Fonehouse’s five wholly-owned stores outside of its franchise programme.


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