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ECU: Telecsa appoints Brightstar

Mobile News
August 10, 2009

Ecuadorian network operator Telecsa has appointed handset distributor Brightstar to run its supply chain logistics and inventory management as it bids to keep up with its larger competitors, America Movil and Movistar.

Telecsa, which offers services under the brand Alegro, has appointed Brightstar to implement a new end-to-end supply chain service platform for all its sales channels.

Brightstar said its logistics platform will enable Alegro’s partners full sight of stock pricing and availability, and run a total fulfillment, forecasting and supply chain service.

Telecsa chief executive Augusto Espin explained: “We need a strategic partner that will allow us to purchase handsets under similar conditions to those of our competitors, America Movil and Movistar, in terms of pricing and product choice. We want a partner that brings the necessary experience to improve our processes and strategies when dealing with handsets.”

Telecsa chief financial officer Mario Villagomez said: “The acquisition costs, maintenance costs, financing and opportunity costs and most importantly the cost of lost sales due to stock-outs, have been chronic problems for Telecsa that translate directly to a loss of market share. We pursued a strategic partner to manage handsets and other inventory logistics for our company, within the efficiency and cost parameters of the market.”

Brightstar president and chief Marcelo Claure said: “We are confident our depth of experience in the region and unmatched capabilities in supply chain optimisation will meet their needs in this competitive market.”


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