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Daisy unites dealers with Q4 incentive

Mobile News
October 28, 2010

Daisy launches ski trip incentive for Anglia and Fone Logistics dealers connecting BlackBerry devices on O2

Daisy held an O2 and BlackBerry partner day for dealers working with both Anglia Telecom and Fone Logistics last week, which kick-started its Q4 ‘Mont Blanc Moments’ incentive.

Key partners within each business’ O2 Approved and regular stockist base were invited to enter the incentive scheme, which will see partners achieving the highest volume of BlackBerry connections to the O2 network and demonstrating the greatest percentage growth win a week-long skiing trip in Chamonix, in the Mont Blanc region of France.

This will reward the highest gross connectors, best small partners and most improved partners. Winners will fly off to France on February 26.

Dealer partners not at the October 21 event can enter for monthly awards from the Mont Blanc Moments gift portfolio from November 1, with Mont Blanc items awarded for new business and marketing campaign performance excellence.

Daisy said the focus of the event was to unite partners of the newly integrated Anglia Telecom and Fone Logistics businesses and provide insight and sales support. The BlackBerry Torch 9800 smartphone and the BlackBerry 6 operating system were focal points for the day.

A BlackBerry training team also provided dealers with solution-selling training, culminating with a pub quiz-style test of what they had learned on the day, as well as demonstrations for BlackBerry application partners.

Anglia Telecom managing director Dave McGinn said: “We are working extremely hard to affect the full integration of the two businesses and this event was an ideal way of demonstrating the business’ unity and commitment to its channel partners.

“We anticipate that this is the first of many such exciting initiatives and is absolutely aligned with our aim of cementing our position as the leading distribution partner to the channel.”

Julien Parven, head of marketing for Anglia Telecom and Fone Logistics, said: “We wanted to announce our first joint initiative in a big way and this gave us the ideal opportunity to do so in co-operation with two of our closest partners, O2 and Research In Motion.”

Delegate Mark McGrath, commercial manager of Last Stop Consultants, said: “I came back with an awful lot of helpful facts and information, particularly from an applications and operating system perspective.”

Parven added: “The aim of the day was to equip partners with insight, skills and support to maximise the opportunity presented by the BlackBerry smartphone and the exciting new interactive operating system. The day provided us with 400 connection opportunities and opened up many more prospect discussions.”

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