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Daisy launches Orange Business Partner Programme

Paul Withers
November 14, 2011

Eleven of the distributor’s dealers to be part of partner programme to be unveiled on December 6, with a set of tools aimed at helping them increase Orange business

Daisy Distribution has launched its new Orange Business Partner Programme managed in association with BlackBerry, with 11 of the distributor’s top performing partners invited to participate in it.

The distributor said the aim of the programme, known as FUSION, is to create a community of partners that have dedication to the Orange network and that by creating a set of tools around the programme, including targeted marketing support, it will enable those partners to grow their business with Orange.

Like the company’s O2 and Vodafone partner programme, partners of the Orange partner programme will have the chance to become Centres of Excellence for that network within Daisy Distribution.

Daisy Distribution will launch the programme at the Gaucho restaurant in Smithfield, London on December 6. A channel-wide incentive will also be announced, which will run from Q1 2012. It will be open to all dealers that make Orange connections.

Prior to the launch of the programme, Daisy Distribution has been visiting each of the chosen partners as part of efforts to present them with a bespoke commercial and proposition offering.

The distributor said those selected already have a strong allegiance to Orange and are “excellent performers” in terms of their KPIs, which include volume of connections, BlackBerry penetration and churn percentage.

Daisy Distribution marketing director Julien Parven said: “Having spent a period of time aligning our business with each of our network partners, we have uncovered some fantastic opportunities with Orange within our base.

“The aim, therefore, of our Orange Partner Programme is to formalise that relationship and take it to the next level, as well as rewarding new partners for brining their Orange business to Daisy Distribution.

“Our overall business goal will see us working very close with each of our network partners to consistently over perform against the targets they set us.

“We want to ensure that for each of those networks we have got a vehicle that is capable of delivering that performance, which we hope to achieve through our partner programmes.”


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