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Carphone Warehouse readies B2B roll-out

Michael Garwood
October 25, 2011

Carphone Warehouse appoints Paul Layte as new group business director who says retailer can achieve same success in B2B as it has in consumer connections

Carphone Warehouse has appointed Paul Layte as its new group business director to spearhead its drive into the B2B market, which officially launches in the next few weeks.

Layte, who has worked for Carphone Warehouse for six years, most recently heading up its MVNO Talkmobile, told Mobile News all 815 of its retail stores will be offering business connections by the start of November.

Carphone has been trialling B2B connections in 27 of its retail stores since July, with connections ranging from ones and twos to 150-plus.

Stores included those across North, West and East Yorkshire, Hampshire and the Isle of Wight and Central London.

Customers were referred to the company’s business solution team, but the next phase will see staff able to connect customers instore in the same way they do for consumers.

Layte said Carphone Warehouse can achieve the same success in B2B it has done in consumer connections.

He claims Carphone can offer the “widest” range of handsets and accessories, all networks, and a “network price promise” guarantee on all tariffs, insisting it will “never” be beaten on price.

“We have all the ingredients to be a big player in the B2B market,” said Layte. “The initial trials and roll-out have been very positive and more than meets our expectations.

“It’s reinforced our belief of the huge opportunity out there for us. We now need to press on and deliver a multi-channel solution for customers.

“We are very convenient for the one and two connections but our capabilities go all the way to the corporate end. We are probably more focussed in the SME area, but we have more than enough capability to handle much bigger accounts.

“We recognise this is a challenging time for SMEs who are under intense pressure against one of the toughest economic backdrops in living memory. We can provide a real difference and help those B2B customers.”

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