Orange launched mobile telecommunications services in the Republic of Armenia yesterday as part of a €100 million investment by the company.
Orange was launched in Armenia by France Telecom chairman and chief executive Didier Lombard, and Olaf Swantee, who is senior executive vice president in charge of operations in Egypt and Europe, and responsible for the group’s mobile business. The official launch ceremony was also attended by president of the Republic of Armenia Serge Sargsian.
Armenian customers will be part of a worldwide base of 126 million people spread across 29 countries. Orange said it was positioning itself as a strong challenger to the two other operators already present in the market by launching a series of business and consumer offers including voice, data and international tariffs.
Orange will also launch the iPhone in Armenia in the coming months.
Orange’s 3G licence in was awarded on November 19, 2008. The country currently has 80 per cent mobile penetration in a population of around 3.2 million people, including 1.1 million in the capital Yerevan.
Orange will provide 2G and 3G coverage for around 80 per cent of the population, including around 500 towns and villages. Orange already employs over 300 people in the country and some 500 additional people are employed indirectly through suppliers and third-party retailers.
Said Lombard: “We are very pleased to be able to enrich the lives of Armenians by providing simple, innovative communications products and services, with unrivalled value and a clear focus on customer care. We are also proud to contribute to the economic development of the Republic of Armenia.”