Mobile location solutions company Telmap has announced that according to research, it is the dominant provider of mobile navigation in EMEA, with 46 per cent market share as of the end of Q3 2009.
The independent research, carried out by analyst house Canalys, looked into the use of mobile navigation across EMEA and found that of the 2.6 million people using phone-based mobile navigation solutions on a regular basis, operator-provided navigation services, based on Telmap’s solution was the number one choice. It finished ahead of other providers including Nokia, which achieved the second largest market share with just under 15 per cent.
Telmap said the achievement was a result of its cooperation with mobile operators to deliver a comprehensive range of mobile navigation solutions to end-users. It said operators starting introducing navigation last year as an essential part of their data and tariff plans, which increased end user adoption rates and added that the Telmap solution attributed to this high adoption as well as to low attrition rates.
It added that this year, with operators placing more importance on navigation, it’s clear that mobile navigation will prove to play a crucial role in the development of the mobile industry. It concluded that by realising the value behind a personalised, contextualised and localised user experience the industry is set to pay attention to the values behind a smart location-based services strategy.
Telmap CEO Oren Nissim said: “2009 has been a great growth year for Telmap and we are very pleased with the research results. Building an LBS ecosystem with operators remains a dominant strategy for Telmap, and the research indeed confirms that even with the introduction of competing propositions, operator-provided LBS will continue to evolve as the winning LBS strategy.”