Avenir reshuffles in fixed line push

Airtime distributor Avenir Telecom has appointed two dedicated fixed line sales staff as part of an internal restructure to target convergence.

The airtime distributor has consolidated its IT, warehouse and client services teams as a single 'operations' department.

Operations will be managed by Adrienne Watt, who previously managed client services. It will consist of two dedicated sales teams for hardware and airtime.

All hardware will be managed by accessories sales director Stuart Balaam, whilst all airtime business, including retention and fixed line sales, will be managed by sales director John Pett.

Avenir confirmed the restructure has resulted in two sales staff leaving the business. It has hired two new dedicated fixed line sales staff as it looks to push convergence sales. The two new staffers start work on Monday (February 8).

Avenir said the changes have been made to reallign the business with market trends, and said it will look to build on last year's success with O2, which named it 'partner of the year' and the biggest seller of its Joined Up fixed line proposition.