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PMGC unveils its new Tela Technology brand strategy

Paul Lipscombe
July 19, 2019

Vodafone Total Communications Partner revamps to consolidate latest acquisitions

Vodafone Total
Communications Partner PMGC Group has rebranded itself as Tela
Technology, as the Vodafone dealer targets £30 million in revenue
within the next five years.

The rebrand went live
on June 17 as the company looks to continue its expansion in the
coming years.

Tela Technology now has
nine offices in the UK after acquiring Aberdeen- based technical
services provider Coltest this month. These are located in
Birmingham, London, Bristol, Northampton, Manchester, Worcester,
Edinburgh and Glasgow.

Tela Technology CEO
Shez Cheema said the business expects to post revenue of £21 million
for the year to May 2019.

The rebrand, which
covers all of
PMGC’s subsidiaries,
took a year to conceive and execute.

“The name PMGC didn’t really mean anything, so we went with the name Tela, as it presents the image of a more creative and modern brand,” said Cheema. “It also represents the journey the business has been on in the last few years.”

Tela provides mobile, unified communications and IT services, and reported turnover of £16.2 million up to its year ending May 2018. Its gross profit increased by £3.3 million from the previous year to £7.4 million. The company’s clients include Mitsubishi Electric.

“Our growth has been
driven by a mixture of organic growth, acquisitive growth and
upselling our solutions to our customers, plus working closely with
our main partners such as Vodafone, Samsung and Microsoft,” said
Cheema.

He acknowledged that
Tela’s aspirations are ambitious, but believes there are
opportunities to further develop ties with Vodafone.

“Our relationship
with Vodafone is strong and we will look to increase and develop our
Vodafone portfolio of services.

“There will be
opportunities in IoT as it continues to grow, and we will embrace
these modern technologies.”

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